AI visibility tools for agencies: what they cost and what they track
Clients are starting to ask, "Does ChatGPT recommend us?" Not having an answer feels uncomfortable. These tools exist to give you one.
For agencies that want to add AI search tracking without signing a big contract, and owners curious where they stand.
Prices on this page were checked on each tool's own pricing page on Oct 22, 2026.
What we checked (Oct 22, 2026)
Otterly.ai Lite was $29 a month for 15 prompts, tracking ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot. It lists special agency pricing.
Rankscale started at $20 a month ($17 billed yearly), on credits.
Scrunch Core was $250 a month, with a separate agency option.
Profound offered a free 7-day trial (50 prompts a day), then enterprise pricing.
Some SEO tools now include it: BrightLocal's Track plan has a Local AI Visibility Tracker, and Ahrefs Lite ($129 a month) listed 150 checks on AI prompts.
Our picks
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Otterly.ai
Lowest-risk start for most agencies, with agency pricing listed.
Starts at: $29/mo (Lite, monthly). Checked Oct 22, 2026.
Visit Otterly.ai -
Rankscale
Cheapest entry we saw.
Starts at: $20/mo (Entry plan ($17/mo yearly)). Checked Oct 22, 2026.
Visit Rankscale -
BrightLocal
If you want AI tracking for local businesses inside a local SEO tool.
Starts at: $31/mo (Track plan, billed annually ($369/yr)). Checked Oct 22, 2026.
Visit BrightLocal -
Scrunch
For brands putting real budget into AI search.
Starts at: $250/mo (Core). Checked Oct 22, 2026.
Visit Scrunch -
Peec AI
Popular with agencies, but we couldn't see its prices.
Starts at: not verified (Plan prices not rendered on page)
Visit Peec AI -
Profound
Enterprise level. Use the trial to learn, not to buy.
Starts at: not verified (Free 7-day trial; Enterprise custom)
Visit Profound
- Peec AI's prices didn't display on its pricing page when we checked.
- We didn't capture the price of Semrush's AI Visibility Toolkit.
Bottom line
Small agency? Start with Otterly or Rankscale on one client, learn what's useful, then decide.
Not sure yet? That's fine. Get the weekly email below and we'll tell you when any of these prices change.