Moz Local vs BrightLocal: listings tool or local SEO platform?
Wrong hours on Google. An old phone number on some directory. It's the kind of thing that quietly costs you calls.
For business owners who want their listings right, and agencies deciding what to use for clients.
Prices on this page were checked on each tool's own pricing page on Oct 22, 2026.
Side by side
| Moz Local | BrightLocal | |
|---|---|---|
| What it is | Listings management: keeps your business info in sync across directories. | All-in-one local SEO platform: audits, rank tracking, grids, citations, reviews and white-label reports. |
| Category | Citations and listings | All-in-one suites |
| Starts at | $20/mo Lite, billed monthly ($16/mo billed yearly) | $31/mo Track plan, billed annually ($369/yr) |
| Free plan | Not verified | Not verified |
| Price checked | Oct 22, 2026 | Oct 22, 2026 |
| Best for | Small businesses that want listings handled for them. | Agencies and businesses that want one local SEO home base. |
| Visit Moz Local | Visit BrightLocal |
What each one is for
Moz Local is about listings: keeping your business details in sync across directories. On Oct 22, 2026 its Lite plan was $20 a month billed monthly, or $16 a month billed yearly, with a Listings AI add-on at $14 a month.
BrightLocal's Track plan ($31 a month billed yearly) covers audits, rank tracking, grids, citation accuracy and a GBP audit. Listings management sits in its higher plans.
Pick Moz Local if
Your main worry is "is my info right everywhere?" and you want that handled.
Pick BrightLocal if
You also want to see rankings, run audits and report to clients.
- We didn't confirm the price of BrightLocal's listings plan. Check their pricing page for current plans.
Bottom line
Moz Local is the simpler, cheaper fix for listings. BrightLocal is the wider toolkit.
Not sure yet? That's fine. Get the weekly email below and we'll tell you when any of these prices change.